Google Ads, Strengthen Your Digital Market with Versatile Advertising Strategies

Google Ads is a comprehensive and flexible advertising platform for brands to reach users in the digital market. It offers a wide range of advertising options such as Search Network, Display Network, Video Advertising, Shopping Ads, App Campaigns and Smart Campaigns. As Meditory Agency, we optimize all ad types and advanced strategies offered by Google Ads according to the needs of your business.
1. Google Search Network
Google Search campaigns ensure that your ads are displayed at the top when users search for specific keywords on Google. In this way, we reach your target audience and increase conversion rates. Search strategies:
- Detailed Keyword Research: We identify keywords that are compatible with competitive analysis and user behavior.
- SEO Compatible Ad Copy: We create ad copy that increases click-through rates and leads the user to conversion.
- Ad Extensions: We increase visibility with extensions such as sitelink, description, location.
- Demographic and Geographic Targeting: We use your budget in the most efficient way by targeting users based on age, gender, device type and location.
2. Google Display Network
This type of visually-driven advertising allows you to reach your target audience across Google’s vast network of websites, apps and YouTube. Display Network solutions:
- Interest and Behavior Targeting: We analyze users’ demographic data and interests and target them with attractive visual content.
- Dynamic Ads and Remarketing: We increase your conversion rates with personalized content.
- Creative Design and Video Integration: We create more attractive ads by integrating visual and video content.
3. Video Advertising (YouTube Ads)
Video ads increase user engagement, especially through the YouTube platform. With this type of ad, you can increase your brand awareness by leveraging the power of visuals and storytelling.
- TrueView Ads: Users only pay if they choose to watch the video, making it cost efficient.
- Outstream and Bumper Ads: Increases brand awareness while reaching wider audiences on mobile devices.
- Video Remarketing: We remind your brand by retargeting users who have already visited your website.
4. Google Shopping Ads
Developed especially for e-commerce sites, Shopping Ads allow users to see the products they are looking for with images, prices and seller information directly in Google search results. The solutions we offer with Shopping Ads:
- Product Feed Optimization: We provide accurate product information by integrating your products with Google Merchant Center.
- Shopping Ad Targeting: We target according to product categories, price range and availability.
- Budget and Bid Strategies: We set bidding strategies focused on maximum clicks and conversions.
5. Smart Campaigns
Smart Campaigns provides businesses with fast and effective advertising campaigns powered by Google’s artificial intelligence. Smart Campaigns is especially ideal for small and medium-sized businesses.
- Artificial Intelligence Powered Optimization: Thanks to Google’s machine learning algorithms, your ads are automatically shown to the best target audience.
- Conversion Focused Optimization: Continuously improves metrics such as cost per click and conversion rate.
- Campaign Automation: Campaign settings, bids and ad copy are optimized by Google, which saves time.
6. App Campaigns
Google App Campaigns are shown on Google Search, YouTube, Google Play and the Google Display Network to drive app installs. With this type of advertising, we drive more downloads of your app.
- App Install Optimization: We use strategic ad copy and visuals designed to get your audience to download the app.
- User Segmentation: We ensure that your app reaches the right user by targeting them according to their interests.
- Deep Linking: We target existing users and direct them directly to specific in-app pages.
7. Remarketing Campaigns
Google Ads Remarketing is a highly effective strategy for retargeting users. We reach users who have visited your site before or who have not converted and direct them to conversion.
- Dynamic Remarketing: We personalize product or service impressions for visitors.
- Video Remarketing: We remind your visitors about your brand through YouTube and other video platforms.
- Integration with Email Marketing: We offer a multi-channel approach by creating remarketing campaigns integrated with email marketing.
8. Performance Maximizing Campaigns (Performance Max)
Performance Max is Google’s newest campaign type and manages automatically optimized ads across all Google platforms.
- Targeting on All Google Platforms: Allows you to display on all Google platforms such as Google Search, YouTube, Gmail, Google Maps.
- Maximum Conversion Focused Artificial Intelligence: Provides automatic targeting and optimization with Google’s machine learning algorithms.
- Budget and Bid Management: Campaign budget and bid settings are automatically optimized to increase conversion rate.
9. Advanced Reporting and Analysis Services
We offer detailed reporting and analytics services to analyze the performance of your Google Ads campaigns. We detail key metrics such as return on investment (ROI), conversion rate (CVR), click-through rate (CTR) and conversion per cost (CPA) with specific analysis tools for each campaign type.
- Google Analytics Integration: We monitor the impact of advertising campaigns using analysis tools compatible with Google Analytics.
- A/B Tests: We regularly conduct A/B tests to improve the efficiency of campaigns.
- Conversion Tracking: We optimize your campaigns by analyzing user behavior with conversion tracking tools.