Increase Sales with Conversion Optimization, A/B Testing and User Experience Improvements

button

Conversion optimization is a set of strategies that aim to increase the rate at which visitors on a website or digital platform perform the actions (such as purchasing, form filling, membership creation) targeted by the business. As Meditory Agency, we increase the efficiency of your website and campaigns with conversion rate optimization (CRO) studies and support you in achieving your goals by analyzing user behavior. Here are the methods we apply in conversion optimization:

1. Targeted Solutions with A/B Tests

A/B testing is a method of determining the best performer by presenting two different versions of content to users at the same time. With these tests, we determine which design or content options drive more conversions. Solutions we offer with A/B tests:

  • Headline and Text Tests: We determine the content that attracts the most user interest with different headline and text options.
  • Visual and Design Tests: Using different visual and design elements, we analyze which visual structure users react more positively to.
  • Call Buttons (CTA) Tests: We increase conversion rates by testing the design, color and position of buttons such as “Buy Now” or “Learn More”.
  • Form Optimization: We optimize form fields with A/B tests so that users can complete the form filling process faster.

2. User Experience (UX) Improvements

User experience is about all of a user’s interactions on a website and how those interactions leave an impression. A good user experience keeps users on the page longer and increases conversions. Our user experience development strategies:

  • Navigation and User Path Optimization: We create a simple and directive structure to ensure that users can easily access the content they are looking for within the site.
  • Page Load Speed Optimization: By increasing page load speed, we reduce users’ waiting time and decrease abandonment rates.
  • Mobile Optimization: We improve users’ mobile experience with easy navigation and fast loading on mobile devices.
  • Visual and Content Balance: We create a site structure that attracts user interest by using visual and text elements in a balanced way.

3. Data-Based Analysis and Monitoring

We make data-based decisions by analyzing user behavior during the conversion optimization process. We use Google Analytics, Hotjar and similar analysis tools to identify areas that need improvement on the website. Our data-based analysis and monitoring services:

  • Heatmaps: We identify interaction points by analyzing the areas where users click the most.
  • Session Recording: By recording users’ interactions on the site, we identify the points where they experience difficulties.
  • Exit Rate and High Performance Page Analysis: We analyze the pages that users leave the most and make improvements on these pages.
  • Conversion Funnel Analysis: We analyze all the stages that users go through for transactions such as purchases or form filling and optimize the stages with the most loss.

4. Content and Call to Action (CTA) Optimization

Content and call-to-actions (CTAs) that encourage users to take action have great power in conversion optimization. We increase conversion rates with content that engages your target audience and strategically placed CTAs. Our content and CTA optimization services:

  • Effective and Inclusive Content Writing: We prepare content that attracts visitors and guides them to conversion.
  • Positioning and Color Tests: We test and optimize the color and position of CTA buttons to be compatible with user psychology.
  • Content Personalization with User Segmentation: By offering customized content for different user segments, we create solutions that meet the needs of each segment.

5. Conversion-Oriented Web Design

We offer design-oriented solutions to increase conversion rates. We make it easier for users to navigate the site by creating a structure that attracts the user aesthetically, but at the same time does not compromise on functionality. Our conversion-oriented web design solutions:

  • Simple and Elegant Design: We attract the attention of visitors to the site with a design that is not complicated and does not tire the user.
  • Comprehensive In-site Search: We offer advanced search functions so that users can quickly find the content they are looking for.
  • Visitor Guidance: We guide users towards the targeted action with strategic guidance on page transitions.

6. Reporting and Analysis of Conversion Optimization Results

We regularly analyze and report the results of all the work done during the optimization process and observe the developments in the conversion rate. Thanks to these reports, we update our strategies and continue our work until we get the most efficient results. Our conversion optimization reporting services:

  • KPI Tracking and Reporting: We track key performance indicators such as conversion rate (CR), return on investment (ROI), customer acquisition cost (CAC).
  • Monthly and Weekly Performance Reports: We share the developments with the customer by presenting the monthly and weekly results of the optimizations made.
  • Advanced Metric Analysis: We make strategic decisions by analyzing the impact of different optimization techniques on conversion rates.

As Meditory Agency, we focus on increasing conversion rates with techniques such as A/B tests, user experience development, data-based analysis and strategic content management in conversion rate optimization. We contribute to the growth of your business by working meticulously to achieve the highest performance on digital platforms.

Leave a Reply

Your email address will not be published. Required fields are marked *

Contact Us

Discover the Power of Social Media with us.

Links

Copyright: © 2020 Meditory Agency All Rights Reserved.

Close